Ilokhi yomnyango ehlakaniphile uhlobo lwelokhi oluhlanganisa ubuchwepheshe be-elekthronikhi, bemishini, kanye nenethiwekhi, obubonakala ngobuhlakani, ukulula, kanye nokuphepha. Lusebenza njengengxenye yokukhiya ezinhlelweni zokulawula ukufinyelela. Ngokukhula kwezindlu ezihlakaniphile, izinga lokucushwa kwezikhiye zomnyango ezihlakaniphile, eziyingxenye ebalulekile, liye landa kancane kancane, okwenza kube ngomunye wemikhiqizo yekhaya ehlakaniphile eyamukelwa kabanzi. Njengoba ubuchwepheshe buqhubeka nokuthuthuka, izinhlobo zemikhiqizo yokukhiya yomnyango ehlakaniphile ziya ngokuya zihlukahluka, kufaka phakathi amamodeli amasha anokuqashelwa kobuso, ukuqashelwa kwemithambo yesundu, kanye nezici zamakhamera amabili. Lokhu kusungula izinto ezintsha kuholela ekuphepheni okuphezulu kanye nemikhiqizo ethuthukisiwe, okuveza amandla amakhulu emakethe.
Iziteshi zokuthengisa ezahlukahlukene, lapho ukuhweba nge-inthanethi ku-inthanethi kuqhuba imakethe.
Ngokuphathelene neziteshi zokuthengisa zezingidi zeminyango ezihlakaniphile, imakethe ye-B2B isalokhu iyisishoshovu esiyinhloko, yize isabelo sayo sehlile uma kuqhathaniswa nonyaka odlule, manje silinganiselwa ku-50%. Imakethe ye-B2C yenza u-42.5% wokuthengisa, kanti imakethe yabaqhubi ibiza u-7.4%. Iziteshi zokuthengisa ziyathuthuka ngendlela ehlukahlukene.
Iziteshi zemakethe ze-B2B zifaka kakhulu ukuthuthukiswa kwezindlu kanye nemakethe yokufaka iminyango. Phakathi kwalokhu, imakethe yokuthuthukiswa kwezindlu ibone ukwehla okukhulu ngenxa yokuncipha kwesidingo, kuyilapho imakethe yokufaka iminyango ikhule ngo-1.8% unyaka nonyaka, okubonisa ukwanda kwesidingo sezikhiye zeminyango ezihlakaniphile emikhakheni yezentengiselwano efana namahhotela, izindawo zokuhlala, kanye nezindlu zezivakashi. Imakethe ye-B2C ihlanganisa iziteshi zokuthengisa eziku-inthanethi nezingaxhunyiwe ku-inthanethi, kanye ne-e-commerce eku-inthanethi ekhula kakhulu. I-e-commerce yendabuko ibone ukukhula okuzinzile, kuyilapho iziteshi ze-e-commerce ezisafufusa ezifana ne-e-commerce yezenhlalo, i-e-commerce esakazwa bukhoma, kanye ne-e-commerce yomphakathi ikhuphuke ngaphezu kuka-70%, okuqhuba ukukhula kokuthengiswa kwezikhiye zeminyango ezihlakaniphile.
Izinga lokucushwa kwezingidi zeminyango ezihlakaniphile emakhaya anefenisha ephelele lidlula u-80%, okwenza le mikhiqizo ibe yijwayelekile kakhulu.
Izingidi zeminyango ezihlakaniphile sezilokhu ziba yisici esijwayelekile emakethe yezindlu enefenisha ephelele, ngesilinganiso sokucushwa esifinyelela ku-82.9% ngo-2023, okwenza kube umkhiqizo wezindlu ezihlakaniphile owamukelwa kabanzi. Imikhiqizo yobuchwepheshe obusha kulindeleke ukuthi iqhube ukukhula okwengeziwe kwamazinga okungena.
Njengamanje, izinga lokungena kwezikhiye zeminyango ezihlakaniphile eShayina licishe libe ngu-14%, uma kuqhathaniswa no-35% eYurophu nase-United States, u-40% eJapane, kanye no-80% eNingizimu Korea. Uma kuqhathaniswa nezinye izifunda emhlabeni jikelele, izinga lokungena kwezikhiye zeminyango ezihlakaniphile eShayina lisephansi kakhulu.
Ngokuthuthuka okuqhubekayo kwezobuchwepheshe, imikhiqizo yokukhiya iminyango ehlakaniphile ihlala isungula izinto ezintsha, inikeza izindlela zokuvula ezihlakaniphile. Imikhiqizo emisha equkethe izikrini zokubona, izikhiya zokubona ubuso ezingabizi kakhulu, ukuqaphela imithambo yesundu, amakhamera amabili, nokuningi kuyavela, okusheshisa ukukhula kokungena emakethe.
Imikhiqizo yobuchwepheshe obusha inokunemba okuphezulu, ukuzinza, kanye nokuphepha, futhi ihlangabezana nokuphishekela okuphezulu kwabathengi ukuphepha, ukulula, kanye nokuphila okuhlakaniphile. Amanani abo aphezulu kunentengo ejwayelekile yemikhiqizo yendabuko ye-e-commerce. Njengoba izindleko zobuchwepheshe zincipha kancane kancane, intengo ejwayelekile yemikhiqizo yobuchwepheshe obusha kulindeleke ukuthi yehle kancane kancane, futhi izinga lokungena komkhiqizo lizokhula, ngaleyo ndlela kukhuthazwe ukukhula kwesilinganiso sokungena emakethe sezikhiye zeminyango ezihlakaniphile.
Baningi abantu abangena kulo mkhakha futhi umncintiswano wemakethe ukhulu kakhulu.
Ukwakhiwa komkhiqizo kwemvelo kukhuthaza ukuthuthukiswa kwekhwalithi ephezulu kwezingidi zeminyango ezihlakaniphile
Njengobuso "bezindlu ezihlakaniphile", izingidi zeminyango ezihlakaniphile zizoba zibaluleke kakhulu ekuxhumekeni namanye amadivayisi noma izinhlelo ezihlakaniphile. Esikhathini esizayo, imboni yezingidi zeminyango ezihlakaniphile izoshintsha isuke emncintiswaneni wobuchwepheshe omsulwa iye emncintiswaneni wezemvelo, futhi ukubambisana kwezemvelo ezingeni lepulatifomu kuzoba yinto esetshenziswa kakhulu. Ngokuxhumanisa amadivayisi ahlukahlukene kanye nokudalwa kwekhaya elihlakaniphile eliphelele, izingidi zeminyango ezihlakaniphile zizonikeza abasebenzisi ulwazi lokuphila olulula, olusebenzayo noluphephile. Ngesikhathi esifanayo, ngokuthuthuka okuqhubekayo kobuchwepheshe, izingidi zeminyango ezihlakaniphile zizoqala imisebenzi emisha eyengeziwe ukuze zihlangabezane nezidingo ezahlukahlukene zabathengi futhi zikhuthaze intuthuko yekhwalithi ephezulu yomkhakha.
Isikhathi sokuthunyelwe: Julayi-24-2024






